2017 may deliver some of the most radical innovations and disruptions in IT we’ve ever seen. More technologies will become automated. Big data will drive bigger advances in business. Hybrid and public clouds will continue their dramatic rise in market share. And traditional technology buyers will evolve into a new era of technology architects. This last trend is acutely relevant to the storage industry, where new storage buyers are looking to revolutionize their data centers, not just add incremental performance and capacity gains.
Knowing who the new storage buyers are, and understanding how to supply the next generation solutions they demand, will become a priority. The rest, though, remains a product challenge. It’s one thing to decide you are going to bring a portfolio of products to market and another thing entirely to understand the intricacies of being able to leverage that portfolio to maximum effect for partners and customers alike.
As customers become more and more reliant on orchestration and automation to maintain a cost-effective and efficient posture, vendors are scrambling to stay ahead of the curve, offering new and interesting ways to allow infrastructure to be programmatic and transparent. The first of these solutions involved direct integration with the management platforms in use by the customers. VMware, Microsoft, and OpenStack are the three integrations that have gotten the most attention, with vendors working hard to let their infrastructure be managed from the context of the platform admin. This streamlining has allowed customers to reduce the need for individual technology silos and dramatically reduced the overhead, in both time and people, needed to deliver the value of infrastructure to the business.
But what’s lies ahead?