It all boils down to helping your customers have an exceptional experience — because they are tired of slow, complicated, and inefficient solutions that don’t meet expectations. And the most critical need for getting there is automating your SaaS infrastructure.
SaaS users don’t just expect software delivery, they expect it as a service. For SaaS companies, growth means accelerating how quickly they can add new functionalities for existing customers (70 to 95% of revenue) more so than expanding with net new customers (just 5 to 30% of revenue). Product innovation and positive customer experience are the top priorities for SaaS providers to build their margins and grow share.
The pace at which companies can turn customer interactions into insight, insight into strategy, and then into product functionality has a direct effect on the bottom line.
How do you meet these expectations? First, recognize that everything is about the end user. They don’t care about CapEx or OpEx. They’re only looking for what matters to them:
Offering a good “product” doesn’t guarantee success in the SaaS market. By building complete solutions (product and services), SaaS providers not only improve their customer retention and margins but also establish businesses that can build and maintain competitive advantages.
It’s time to succeed now by automating your SaaS infrastructure to simultaneously focus on the future with these six strategies.