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RFA Selects SolidFire All-Flash Storage to Serve the IT Needs of its 500+ Investment Management Clients

Financial services IT provider decreases storage performance issues by 100 percent and delivers near-instantaneous transaction processing to clients with scale-out, all-flash storage

BOULDER, Colo. and SAN FRANCISCO, August 31, 2015

VMworld 2015 U.S. Booth #929SolidFire, the leader in all-flash storage systems built for the Next Generation Data Center, today announced that RFA (Richard Fleischman & Associates), trusted technology partner to investment management clients for more than two decades, has deployed SolidFire’s all-flash scale-out storage platform to guarantee high performance for its private-cloud services and on-demand hosted Infrastructure-as-a-Solution (IaaS) for firms that require agility, security and reliability.

Recently named “Best IT Consultancy Service” at the 2015 HFM Technology Awards, RFA has served the IT needs of some of the world’s most demanding financial services customers for more than 20 years. RFA delivers transaction-processing applications on its own VMware-based private cloud platform, which enables customers to move all their applications and data from on-site servers to a hosted model - allowing predictable costs and dramatically reducing capital expenditure related to on-site network hardware. To ensure scalable high performance for customers, and to deliver differentiating capabilities unshackling its own business potential, RFA turned to all-flash storage from SolidFire.

RFA uses SolidFire for its highest-load applications, as a storage tier handling very large and sensitive databases. Performance-related issues have decreased by 100 percent with SolidFire, leading to high customer satisfaction. This is possible because Quality of Service (QoS) within RFA’s multi-tenant infrastructure is built into the SolidFire architecture to completely eliminate noisy neighbor issues. Furthermore, the solution’s high density reduces rack and power consumption and raises RFA’s overall storage return on investment (ROI). Starting with a SolidFire SF3010 cluster, RFA can scale out linearly one node at a time to as many as 100 nodes, enabling seamless growth as business needs evolve.

RFA’s IaaS platform is powered by VMware hypervisor for its maturity, performance, stability and rich ecosystem. SolidFire’s storage system is deeply integrated into this environment via SolidFire’s REST-based API. By integrating SolidFire into its VMware platform, RFA was able to realize cost-savings and improve service levels due to automated provisioning and end-to-end monitoring.

“Our customers run heavy analytics applications that need to return results in milliseconds. While scalability of our platform was one of our biggest concerns, we also needed a storage solution that could deliver high IOPS and provide guaranteed QoS,” said Grigoriy Milis, CTO of RFA. “SolidFire sets us free, because it unlocks the scalability of our platforms. We can guarantee performance to our clients while expanding our market-leading private-cloud services. The solution is not only stable, but it also substantially reduces our core consumption. On the business side, it opens revenue-generating services we otherwise would not be able to provide.”

“As the first company in its business niche to deploy SolidFire in a private-cloud platform, RFA is leveraging SolidFire storage as a competitive differentiator that accelerates its business,” said SolidFire’s Global Service Provider Programs Manager Stuart Oliver. “Fueled by SolidFire, RFA can strengthen its position as a market leader, grow its business to accommodate new customers and monetize the possibility of innovative storage-as-a-service offerings.”

“With space and power at a premium, more and more of the financial industry’s 4,000 hedge funds don’t want to own or maintain their own resources. However, these companies can only trust private cloud when it’s architected correctly to eliminate any performance issues and that’s exactly what SolidFire enabled us to achieve,” said Gair Betts, RFA director of sales. “With SolidFire all-flash storage at the core of our private cloud platform, we are here for our customers with a full range of cloud, advisory and support services. We are seizing the advantages we gain from SolidFire to drive high performance, innovation, and growth.”

Learn how SolidFire powers the most demanding data centers in the world. Read more about how the Fueled by SolidFire program helps cloud providers define, develop and capitalize on the new market opportunities made available by implementing SolidFire storage infrastructure.

About RFA

RFA (Richard Fleischman & Associates) has been the trusted technology partner to financial services clients for more than 25 years. Headquartered in New York City with operations in New York, Connecticut, Boston, MA, and London, RFA brings together the combined resources of a seasoned executive team, more than 175 expert technicians, and a trusted group of partner companies. More than 520 firms rely on RFA to provide enterprise-grade technology solutions and support to keep their businesses running smoothly. Learn more: www.RFA.com

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